DigitAl
mArketing
strAtegies &
tActics
by Rolf Tjalsma
by Rolf Tjalsma
strAtegy & Vision
strAtegy & Vision
With over 15 years of experience scaling startups and driving impact, I specialize in creating agile strategies that can adapt to fast-changing circumstances. Whether you’re looking to enter new markets, refine your brand position, or solidify your customer acquisition process, my approach centers on actionable, measurable tactics that turn strategic vision into tangible results.
With over 15 years of experience scaling startups and driving impact, I specialize in creating agile strategies that can adapt to fast-changing circumstances. Whether you’re looking to enter new markets, refine your brand position, or solidify your customer acquisition process, my approach centers on actionable, measurable tactics that turn strategic vision into tangible results.
revenue optimizAtion
revenue optimizAtion
Unlocking new revenue opportunities is at the heart of sustainable business growth. My expertise in revenue operations (RevOps) means that I go beyond marketing to address the entire revenue funnel, ensuring a cohesive approach from lead generation to customer retention. This holistic focus helps to identify and bridge gaps across sales, marketing, and customer success, driving efficiencies that boost revenue.
Unlocking new revenue opportunities is at the heart of sustainable business growth. My expertise in revenue operations (RevOps) means that I go beyond marketing to address the entire revenue funnel, ensuring a cohesive approach from lead generation to customer retention. This holistic focus helps to identify and bridge gaps across sales, marketing, and customer success, driving efficiencies that boost revenue.
teAm enAblement
teAm enAblement
The strength of a marketing strategy depends on the team behind it. I focus on building high-performing teams by fostering collaboration, innovation, and accountability. From hiring the right talent to upskilling the team, I ensure that every individual has the tools and guidance to excel and contribute to the overall vision.
By implementing effective workflows and best practices in campaign management, I help teams operate at their best—focused, adaptable, and engaged. This leads to increased productivity, sustained growth, and creativity across all marketing efforts.
The strength of a marketing strategy depends on the team behind it. I focus on building high-performing teams by fostering collaboration, innovation, and accountability. From hiring the right talent to upskilling the team, I ensure that every individual has the tools and guidance to excel and contribute to the overall vision.
By implementing effective workflows and best practices in campaign management, I help teams operate at their best—focused, adaptable, and engaged. This leads to increased productivity, sustained growth, and creativity across all marketing efforts.
dAtA-driven insights
dAtA-driven insights
Intuition plays a crucial role in marketing, but when paired with data, it becomes even more powerful. I believe in combining both to make informed decisions that lead to better outcomes. While intuition sparks creative ideas, data provides the insights needed to refine and optimize those ideas. From customer behavior analysis to campaign performance tracking, I ensure that every decision is supported by actionable insights, turning data into smarter strategies.
Using tools like HubSpot and advanced analytics platforms, I help teams monitor, measure, and adjust campaigns in real time. Data-driven marketing is about continuous improvement—understanding what’s working, identifying areas for refinement, and scaling successes. With a sharp focus on the KPIs that matter most, I enable businesses to stay agile and informed, making every campaign an opportunity for growth and learning.
Intuition plays a crucial role in marketing, but when paired with data, it becomes even more powerful. I believe in combining both to make informed decisions that lead to better outcomes. While intuition sparks creative ideas, data provides the insights needed to refine and optimize those ideas. From customer behavior analysis to campaign performance tracking, I ensure that every decision is supported by actionable insights, turning data into smarter strategies.
Using tools like HubSpot and advanced analytics platforms, I help teams monitor, measure, and adjust campaigns in real time. Data-driven marketing is about continuous improvement—understanding what’s working, identifying areas for refinement, and scaling successes. With a sharp focus on the KPIs that matter most, I enable businesses to stay agile and informed, making every campaign an opportunity for growth and learning.
upcoming eVent
upcoming eVent
Hello! You've made it this far.
Tell me about yourself and how we can work together.
I'm always looking for ways to extend my network, learn from peers, and own impossible challenges.
Learn. Develop. Thrive.
