DigitAl
mArketing
strAtegies &
tActics
by Rolf Tjalsma
strAtegy & Vision
With years of experience scaling startups and driving impact, I specialize in creating adaptable strategies for fast-changing circumstances. Whether you’re looking to enter new markets, refine your brand position, or solidify your customer acquisition process, my approach centers on actionable, measurable tactics that turn strategic vision into tangible results in no-time.
As a stakeholder, I played pivotal (pre-)acquisition roles at SaaS companies including Enablon, Onventis, and Mobilexpense.
revenue optimizAtion
Unlocking new revenue opportunities is at the heart of sustainable business growth. The funnel has essentially stayed the same over time; It’s new technologies that allow us to achieve our goals differently. My expertise in RevOps means that I go beyond marketing and sales to address the entire revenue cycle. This approach helps identify and bridge gaps across sales, marketing, and customer success, driving efficiencies that boost revenue.
The keywords are: Scalability, sustainability & repeatability.
teAm enAblement
The strength of any strategy depends on the team behind it. I built high-performing teams by fostering collaboration, accountability, and – crucially – joy. From hiring the right talent to upskilling the team, I ensure that every individual has the tools and guidance to excel and contribute to the overall vision.
I’m not a stickler for any specific method and look for what’s right for your team, be it KPIs, OKRs, scorecards, assessments, or something else. Creating a safe, inclusive, and ambitious environment is at the core of any successful business. How we do this is entirely flexible.
References: Thibaud De Keyzer (CEO), Lyubima Petrova (Head of Marketing) & Michel Tol (Product Marketing Leader)
dAtA-driven insights
Intuition plays a crucial role in marketing and sales. But when paired with data, it becomes even more powerful. This leads to greater understanding, which is the basis for better outcomes. While intuition sparks creative ideas, data provides the insights needed to refine and optimize those ideas. From customer behavior analysis to campaign performance tracking, I ensure that every decision is supported by actionable insights, turning data into smarter decisions.
Data-driven marketing is about getting the right message in the right place for the right people. Data-driven sales is about asking the right questions at the right time. Both are about continuous improvement – understanding what’s working, identifying areas for refinement, and scaling success faster than the competition. By focusing on what matters, I enable businesses to stay agile and informed, making every campaign an opportunity for learning and growth.
upcoming eVent
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I'm always looking for ways to extend my network, learn from peers, and own impossible challenges.
Learn. Develop. Thrive.
